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Creating the Recipe
for Magic

THE BRIEF:
One of the most loved brands and the second most recognized word in the world, Coca-Cola wanted to connect with young Indians like never before.

WHAT DID WE DO:
Used the internet to create content around core brand charters tapping into topicality, trends and engaging story telling.

RESULTS:
Sustained team effort for over a year led us to

152% growth in engagement

97% increase in followers.

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BEST SOCIAL MEDIA BRAND
(FMCG)- SAMMIE 2023-24

Coke & Meals
Getting India to add Coke to their meals

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